This is one of the most exciting things I've seen lately in wearable tech. Ballantine's programmable t-shirt is internet enabled, so it can display tweets, share playlists, take photos and post them to Instagram. And the initiative is brand building to boot - the potential for self-expression is consistent with the brand's proposition "Leave an impression."
The following video is a kind of Weird Science/Dude Where's My Car adaptation which shows the real potential of the T-shirt - and all the trouble it can get you into
I want one. With enough support, the good folks at Ballantine will put it into production for real. Sign up on their Facebook page.