MARKETING IN A TOPSY-TURVY WORLD: SEND UP A LARGER ROOM

MOENSIE'S THOUGHT CATCHER on brands and digital culture

Tuesday, February 7, 2012

What's in a name?


Brands have been having a bit of fun with names lately. (Mumbrella)
Posted by Moensie Rossier at 4:30 PM No comments: Links to this post
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Some of my articles

  • mUmBRELLA, January 2012 - What's in a name?
  • AdNews, 13 February 2009 - Reevaluating, Reframing, Transforming
  • B&T, 11 April 2008 - Brands can learn from the Marx Brothers
  • B&T, 21 November 2008 - Consumer passion is contagious
  • B&T, 9 May 2008 - Girls online want more than Jackass
  • Contagious, Q1 2005 - Rise of the VJ
  • Contagious, Q3, 2005 - Craftsmanship
  • Digital Media, 11 March 2009 - Digital Trends
  • Magic Journal, February 2007 - Moensie's bio
  • Marketing, October 2009, An Introvert's Guide to Social Media
  • X-tribes Kids, Summer 2005
  • X-tribes Teens, March 2006

About Me

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About this blog

This blog was highly commended in the 2007 Atticus Awards for original published work - judged by Jim Stengel, Global Marketing Officer, Procter & Gamble, David Kirkpatrick of Fortune Magazine and Judie Lannon of Market Leader. It's also recommended by Lee Stephens, CEO, Aegis Media - Enewsletters to watch, orginally published in AdNews (April 2009). So goes the trumpet solo.

My video blogs

Throw away the rule book! Ode to smeg Preposterous Marketing: Room Service? Send up a larger room!

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This work by Moensie Rossier is licensed under a Creative Commons Attribution-Non-Commercial-No Derivative Works 2.5 Australia License.
Based on a work at www.sendupalargerroom.com.

Triggit

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  • io9
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  • retro future
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My POV

This is my personal blog. Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its clients.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Australia License.
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