MOENSIE'S THOUGHT CATCHER on brands and digital culture
Monday, January 9, 2012
Facebook Timeline: Anti-Drugs campaign
A campaign from Israel's Anti-Drug Authority uses the new Facebook Timeline feature to tell the "Sliding Doors" style story of a guy who, in one version of his life, becomes a drug user and in a parallel life lives drug free. It's a familiar storytelling device to highlight contrasts, but the use of Facebook Timeline is novel and the side-by-side profile pics are powerful. People live their lives on Facebook, so seeing a life unravel in this space is all the more hard hitting.