MOENSIE'S THOUGHT CATCHER on brands and digital culture
Tuesday, December 13, 2011
These were created by artist Neil Wax as a comment on consumer culture and the value judgements people place on feeling "good" vs. feeling "bad". I love the way feelings are expressed through cleaning products. Cleaning is much more value-laden than you might think. It was once a major source of pride to have a pristine home. Now there's greater pressure to have a full life, not just a well-kept house. People who are meticulous tend to hide it, so they're not labelled obsessive, or worse, considered to have no life.