MOENSIE'S THOUGHT CATCHER on brands and digital culture
Wednesday, July 14, 2010
London's helpful transport
When I was in London recently, I noticed that the transport system has gone awry. Instead of the usual delays without warning or explanation, pre-recorded and even real voices are now taking great pains to explain the cause of the problem and reassure passengers that they'll be on the move shortly. It's quite disconcerting. I was half expecting a "have a nice day".