MOENSIE'S THOUGHT CATCHER on brands and digital culture
Sunday, December 27, 2009
Play it safe
Promoting personal safety is not an easy task. On the face of it, it should be straightforward; it's only rational to preserve oneself. But safety is also very boring. That's why it's often more effective to take a lateral approach to safety communications.
I came across a good example of a saftety promotion in the Westfield mall in Cairns recently. Instead of hectoring people to watch their step on escalators, blue "feet" were painted on each step - turning escalator safety into a game.