MARKETING IN A TOPSY-TURVY WORLD: SEND UP A LARGER ROOM

MOENSIE'S THOUGHT CATCHER on brands, communications and digital culture

Wednesday, November 11, 2009

Whitsundays News: Even the 'Best Idea in the World' can fail

Whitsundays News: Even the 'Best Idea in the World' can fail
Posted by Moensie Rossier at 4:07 PM

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Some of my articles

  • AdNews, 13 February 2009 - Reevaluating, Reframing, Transforming
  • B&T, 11 April 2008 - Brands can learn from the Marx Brothers
  • B&T, 21 November 2008 - Consumer passion is contagious
  • B&T, 9 May 2008 - Girls online want more than Jackass
  • Contagious, Q1 2005 - Rise of the VJ
  • Contagious, Q3, 2005 - Craftsmanship
  • Digital Media, 11 March 2009 - Digital Trends
  • Magic Journal, February 2007 - Moensie's bio
  • Marketing, October 2009, An Introvert's Guide to Social Media
  • X-tribes Kids, Summer 2005
  • X-tribes Teens, March 2006

About Me

My Photo
Moensie Rossier
I'm planning director at GPY&R Sydney. I've written on digital youth culture and brand innovation for Contagious magazine and X-tribes in the UK and for B&T, AdNews and Marketing in Australia. I have a Philosophy degree from King's, Cambridge and I love science fiction and beautiful machines - in particular, the Harley Iron 883.
View my complete profile

About this blog

This blog was highly commended in the 2007 Atticus Awards for original published work - judged by Jim Stengel, Global Marketing Officer, Procter & Gamble, David Kirkpatrick of Fortune Magazine and Judie Lannon of Market Leader. It's also recommended reading by Lee Stephens, CEO, Aegis Media - see Enewsletters to watch, orginally published in AdNews (April 2009). So goes the trumpet solo.

My video blogs

Throw away the rule book! Ode to smeg Preposterous Marketing: Room Service? Send up a larger room!

Blog Archive

  • ►  2010 (21)
    • ►  July (6)
      • The art of priming
      • The rise of Twitter
      • Using Twitter to predict the future
      • Isaiah Mustafa, prince among men
      • London's helpful transport
      • England - the spoils
    • ►  June (3)
      • iPad - putting the magic back in magazines
      • Harvey Norman's mystery shopping
      • Samsung Shakedown
    • ►  May (2)
      • Revenge of the Torture Test
      • Divide and Conquer
    • ►  April (1)
      • Value of a 'Fan' on Social Media: $3.60
    • ►  March (6)
      • Design by Committee
      • Facebook trumps Google
      • Coca-Cola's approach to social media
      • Perpetual Love from Old Spice
      • The Marmarati
      • Pepsi Refresh
    • ►  February (3)
      • George Patterson Y&R - Picnic It's No Picnic
      • In the specific, the universal
      • Neil Gaiman's Interactive Story
  • ▼  2009 (44)
    • ►  December (1)
      • Play it safe
    • ▼  November (8)
      • Social Media ROI
      • People buy a story
      • Worldview
      • An Introvert's Guide to Social Media
      • Best Island in the World?
      • Whitsundays News: Even the 'Best Idea in the World...
      • Touch
      • Moon
    • ►  October (11)
      • History of the Australian Web
      • Neighbours
      • Location based services: seek and destroy
      • Real-time trends on Twitter: Trendsmap
      • Virtual Currency: an exciting new communications m...
      • Schweppes' Cool Ridge Facebook application promote...
      • Dabbling in social media spells disaster
      • Privacy
      • Nokia phones get you talking
      • The Man Booker and 16th Century Soap
      • RJDJ Soundscapes
    • ►  September (2)
      • Red sky in the morning
      • Nathan's Hot Dog Eating Contest
    • ►  August (3)
      • Testing moblog
      • District 9
      • Bought, Owned, Earned
    • ►  July (1)
      • My Space and the New Music Paradigm
    • ►  June (1)
      • Obama vs. The Fly
    • ►  May (2)
      • Twitter
      • Storytelling
    • ►  April (4)
    • ►  March (2)
    • ►  February (7)
    • ►  January (2)
  • ►  2008 (46)
    • ►  December (1)
    • ►  November (2)
    • ►  October (3)
    • ►  September (3)
    • ►  August (2)
    • ►  July (1)
    • ►  June (1)
    • ►  May (2)
    • ►  April (5)
    • ►  March (9)
    • ►  February (6)
    • ►  January (11)
  • ►  2007 (15)
    • ►  December (9)
    • ►  November (2)
    • ►  October (1)
    • ►  September (3)
Creative Commons License
This work by Moensie Rossier is licensed under a Creative Commons Attribution-Non-Commercial-No Derivative Works 2.5 Australia License.
Based on a work at www.sendupalargerroom.com.

Triggit

Blogs I like

  • Digital Examples by Dan Calladine of Isobar
  • Jeff's blog
  • Australian SEO blog
  • Smile Like A Baby, Bite Like A Gator
  • Adspace Pioneers
  • timbl's blog
  • deputy dog
  • NoiseBot
  • Night at the Opera
  • io9
  • tips for new bloggers
  • Campaign Brief
  • The Whale Hunt
  • retro future
  • postsecret
  • boingboing

My POV

This is my personal blog. Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its clients.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Australia License.
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